The Sucana Blog
PPC dashboard insights, reporting strategies, and scaling tactics for agency owners.
ai
Why Media Buying Agencies Need AI in 2025
The media buying landscape is evolving rapidly. Learn why AI-powered intelligence is no longer optional for agencies that want to stay competitive.
Jun 1, 2025|8 min read
roas
Understanding ROAS: The Metrics That Actually Matter for Media Buyers
Not all metrics are created equal. Here's a breakdown of which KPIs media buying agencies should focus on and which are vanity metrics in disguise.
May 20, 2025|10 min read